Sunday, May 2, 2010

An easy way to explain your business.

You don’t have to be nervous.

You don’t have to be an expert.

You don’t have to be a salesman.

In fact, you can explain your business in less than a minute in several different ways. Most of you are familiar with my one minute presentation, but if you have the new Freedom Magazine, you could try this method.

You: How much money would you need to match your take home pay so that you would never have to work again? (Notice that I didn’t say how much money would they LIKE to earn because they usually pick unrealistic numbers.)

Prospect: Well, after taxes, after commuting and gas, and after daycare, I would still need $20,000 a year.

You: Okay, let’s look that up on page 15 of this Freedom Magazine. Hmmm, it says that to earn $20,000, you would need approximately 150 people using the products. The people could be affiliates or customers. And, you don’t even have to get all 150 users of our products. You talk to Norman, and Norman gets 149 users ... you’re done! :)

Prospect: Wow, that’s it?

You: Yes, but you don’t know how to get 150 users of the product now, but you could learn. Hey, you learned to drive a car, right?

Prospect: Yeah, I didn’t know how to drive a car, but now I do.

You: So what’s going to be easier for you:

Going to work every weekday for the rest of your life, fighting traffic, warehousing the kids in day care, and begging for the time off for vacations?

Or would it be easer to learn a system to get 150 people using Vitamark products?

Prospect: Gee, when you put it that way, sure, I think it would be a lot easier to learn a system.

You: Okay, so let’s get started. You’ll want to start learning as soon as possible, right? We don’t want to delay or put off that income years later.

Two minutes can change your career.

Just got an IM from Mick Carbo. He is using the two-minute presentation we've been working on with some of the coaching calls. He reports:

"Sorry to keep bugging you, but I'm real excited about my two-minute presentation. Just finished another one which resulted in another person with my Vitamark website and another Freedom Magazine in the mail....THANKS!!!"

This is a great way to save time, and get our message to people a lot earlier in the relationship.

The two-minute presentation that Mick uses (The Two-Minute Story in the "second person.")

You: I got a good story. Takes about two minutes. Might make you a lot of money, might not. Want to hear it?

Prospect: Yes.

You: If you never had to go to work again, would that be okay?

Prospect:
Sure. As long as I get a paycheck. (Prospect is creating a vision in his mind.)

You: Well, how much money would you need every month to replace your take-home pay, less daycare or commuting expenses? (We are trying to get a reasonable income goal here.)

Prospect:
After taxes, after commuting and gas, and after daycare, I would still need $20,000 a year.

You: You know how a lot of people are always dieting, drinking energy drinks like Red Bull, and a lot of people take vitamins and are interested in natural health?

Prospect: Yes.

You: There is a company called Vitamark that has cool versions of these products that people really like. They have some cookies that dieters love to eat to manage their weight, an energy drink about 1/3 the price of Red Bull, but gives you a better buzz, and lots of vitamins and healthy things people buy from them all the time.

So let’s go to page 15 of this Freedom Magazine. Hmmm, it says that to earn $20,000, you would need approximately 150 people using the Vitamark products, and then you'd never have to go to work again.

Now, you don’t know how to get 150 users of the products now, but you could learn. Hey, you learned to drive a car, learned to be a parent, learned how to do email, and you can certainly learn a SYSTEM to get 150 people using the Vitamark products. (This takes away the objection of I don't know how to do it, I don't know anyone, etc. Many people believe they have to know how to do everything before they even start learning.)

So what’s going to be easier for you:

Going to work every weekday for the rest of your life, fighting traffic, warehousing the kids in day care, and begging for the time off for vacations?

Or would it be easer to learn a SYSTEM to get 150 people using Vitamark products?

Here is the two-minute presentation in "first person."

Now, here is the story in first person, where the prospect has not asked you for a presentation yet.

You: Just checking if you got the (ebook, cd, magazine) okay. And, if you are like most people, you haven't had a chance to read it yet. (Prospect relaxes.) Good luck on reviewing the material, and if you don't mind, I'll get back to you in a week or so in case you have any questions. (Prospect relaxes more.)

And, I got a good story. Takes about two minutes. Might make you a lot of money, might not. Want to hear it?

Prospect: Yes.

You: If you never had to go to work again, would that be okay?

Prospect: Sure. As long as I get a paycheck. (Prospect is creating a vision in his mind.)

You: Well, I felt the same way. My job interferes with my life, I can't get the time off I need, and I spend hours commuting every day. So I decided to start some sort of home-based business so I wouldn't have to spend all of my time at the job until age 65.

I got figuring ... I only need about $60,000 a year to replace my take-home pay, so I went looking for a business.

You know how a lot of people are always dieting, drinking energy drinks like Red Bull, and a lot of people take vitamins and are interested in natural health?

Prospect: Yes.

You: There is a company called Vitamark that has cool versions of these products that people really like. They have some cookies that dieters love to eat to manage their weight, an energy drink about 1/3 the price of Red Bull, but gives you a better buzz, and lots of vitamins and healthy things people buy from them all the time.

So let’s go to page 15 of this Freedom Magazine. Hmmm, it says that to earn $60,000 a year, I would need approximately 300 people using the Vitamark products, and then I'd never have to go to work again.

Now, I don’t know how to get 300 users of the products now, but I can learn. Hey, I learned to drive a car, learned to be a parent, learned how to do email, and I can certainly learn a SYSTEM to get 300 people using the Vitamark products. (This takes away the objection of I don't know how to do it, I don't know anyone, etc. Many people believe they have to know how to do everything before they even start learning.)

So I got thinking, what’s going to be easier?

Going to work every weekday for the rest of my life, fighting traffic, warehousing the kids in day care, and begging for the time off for vacations?

Or learning a SYSTEM to get 300 people using Vitamark products?

So what does Mick Carbo think about the two-minute presentation?

Just got this IM from Mick:

"AWESOME!!!!
I've done at least 7 "two-minute presentations" since our call. Every one results in another person with my Vitamark site and a Freedom Magazine in the mail."

Hmmm, good point by Mick. It makes sense to insist that prospects listen to the two-minute presentation BEFORE you give or send them a magazine.

Sometimes you just have to tell them :)

Doug Karnuth just wrote me:


"I gave the two minute presentation to an ebook download from way back that ignored me for months.

"She forgot where the book was, and never read it, so instead of forcing her to read it I went into the 2-minute presentation, it worked fantastic."


Remember, the purpose of all of our activity is to eventually tell a "live" person our story. Sometimes we can tell our story right away, and sometimes we may have to wait a long time.

The important lesson is: Tell our story.

The Two-Step System.

Network marketing is easy, if we concentrate on the basics. Just two steps.

1. Find a "live" person to talk to.

2. Tell that "live" person about your business.

That's it. We just take the volunteers that like our business.

Step #2 is easy. We can do a "One-Minute Presentation" - our "Two-Minute Story" - or a really big presentation. Whatever feels right for you.

And Step #1 is easy too. There are lots of ways to get "live" people to talk to. You could talk to people from:

1. E-book downloads.

2. Newspaper ads.

3. Flyers.

4. Internet ads.

5. Relatives.

6. Social networking.

7. Retail customers.

8. Passing out samples.

9. Trade shows and booths.

10. Friends.

11. Co-workers.

12. Referrals.

13. CDs or the Freedom Magazine.

And many, many more.

Step #1 requires that you find the method that is most natural, comfortable, and effective for you. And, you can use more than one method!

For instance, take brand new affiliate, Ty Jackson, from Cape Coral, FL.

He loves the Appetizer Diet Cookies. He just had these letters put on his car yesterday.

And in 24 hours he has already talked to four new "live" prospects just from the lettering on his car :)